Creative strategist

Strategy First, Everything Else Follows.

Selected Work Get in Touch
Studio portrait of Kalimnir

Partnered with

  • HOOPTEQ
  • Build With Nav
  • adwave
  • Rapid Visas
  • BioPeak Lab
  • PLAIN Clothing
  • Xsparks

Selected work

Built from the strategy up.

HOOPTEQ

Email marketing & campaign strategy

Brought on as email marketing lead for HOOPTEQ's pre-launch campaign, the world's first basketball shooting machine that fits in a backpack.

Built and managed the full email strategy from the ground up, and contributed to the content strategy that grew the list from 8,466 to 15,567 subscribers before a single unit shipped.

Pre-launch nurture sequences
Launch day campaigns
Post-purchase automations
Ongoing VIP communications

Story emails, product reveals, urgency sequences, milestone announcements and community-driven content. Every send segmented and sequenced to keep the brand voice consistent throughout.

Revenue in 30 days

$170,390

List growth, pre-ship

8,466 15,567

subscribers before a single unit shipped

Mailchimp analytics: $170,390 revenue, 241 orders, 0.09% order rate, $707 average order revenue, 1.013 average cart size
Mailchimp analytics, 30-day campaign window

Build With Nav

Creative strategist

Creative strategist for the Build With Nav brand, shaping how Nav’s AI training business shows up across launches, content and email.

Led the creative direction and messaging behind the launch of Build With Nav’s first in-person AI workshop.

Developed the campaign strategy, launch content, email marketing, and post-event storytelling, positioning the workshop as a hands-on experience for business owners.

Followed it with Claude 101, the second in-person event, bringing 62 business owners into the room in Edmonton to build with AI on their own work.

Result

Sold-out inaugural workshop

62 business owners at Claude 101

Established the creative foundation for the ongoing series

Build With Nav, May and Sept 2026 live workshops

Contact

Let's build something exceptional.